If many customers click a listing and end up buying the item, that could signal Cassini to rank that product (or similar ones) higher. It’s driven by buyer behavior: eBay’s search engine uses buyer behavior to determine the ranking of a listing.One of the ways it determines relevance is through keywords in the listing title and product description. It analyzes your product relevance: eBay Cassini’s goal is to serve up search results that are relevant to the user’s search query.eBay hasn’t revealed how its search engine Cassini really works, but here’s what I’ve gathered: It works similarly to Google-it uses algorithms to determine how to rank product listings on its search results. The purpose of SEO is to improve a website’s rankings and drive more traffic to it.ĮBay Cassini search engine: what it is and how it worksĬassini is eBay’s search engine. SEO involves a number of tasks like keyword research, content creation, link building, site speed improvements, and others. SEO or search engine optimization refers to the process of getting a website or webpage to rank well on search engines such as Google, Yahoo!, and Bing. Let’s dive in! SEO basics: what you need to knowīefore I get into specific eBay SEO strategies and tactics, let’s brush up on a few basic SEO principles.
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